Voice--Personality
Through diction,
syntax, punctuation,
paragraph length,
imagery, detail, word choice, diction, sentence structure
Persona
Friendly/acerbic,
playful/focused, warm/cold, authoritative/casual, inspiring/demeaning,
professional/crass, relaxed/tense, reserved/controlled, objective/subjective,
logical/emotional,
(in)sincere, (non)apologetic, critical, curious, ironic, hopeful, sentimental,
sympathetic, solemn/flippant, cynical/naïve
Language
Complex, simple,
jargon-filled, insider, fun,
serious, whimsical
Tone (positive, negative, neutral)
Personal, honest,
humble, clinical, direct,
scientific,
trustful, gleeful, cheerful, sarcastic,
pessimistic,
aggressive, polite, rude, urgent
Style
Formal, informal
Access
Narration, near-far
person, omniscient, intrusion
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